Occidentalism... from the Orient
"Occidentalism" as a concept is generally seen in a negative light, as it comes out of the conservatism toolbox as a counter to Orientalism. And that is kinda justified, since Occidentalism does not come with the immense baggage of colonialism and the skewed power dynamics that gives you the license to create a dominant narrative. But it's not non-existent. There is a strong stereotype of the Western society in the oriental mind, and with the recent growth of Asian influence in the world, it's starting to reach the Western audience. While it's not the antithesis of Orientalism in outlook, it's quirky and stereotypical enough to take notice. And the easiest place to find it is in Indian films that portray Western characters. Historical films from India portray two kinds of westerners-- kind of a good cop/bad cop combo-- the cruel, wily, condescending colonial master and the sympathetic British lady swooning over the Indian protagonist (Exhibit A: Naatu Naatu)...